Limelife color match foundation8/4/2023 “Bobbi Brown has got you covered,” says Dowdall. ![]() Take advantage of expertsĮxpert help is to hand when shopping online, so take advantage of it instead of struggling alone. You’ll just need a little help along the way. But, while we will admit that finding your perfect shade of foundation online isn’t entirely foolproof, it is possible to meet your match without leaving the house. Working out how to find your foundation shade without physically testing it IRL? That’s much harder to get right. How to find your foundation shade onlineĪdding clothes to basket online? Easy. “Apply a swipe and walk around for around 15 minutes to see if it oxidizes,” suggests pro makeup artist Alexa Hernandez. When they come into contact with air, some bases can become darker, meaning your match isn’t quite as seamless as you might have previously thought. Check for oxidizingĪnother thing that makes finding the right foundation tricky is the potential for oxidization. Most sales advisors will be happy to help, as they’d rather you had a positive experience with the brand than felt duped. You can then take them home and apply them beneath the light you usually do your makeup in to see which is the best match. ![]() Ask the makeup artist on the counter if it would be possible to try one or two shade testers. This is one of the main reasons learning how to find your foundation shade is so important. Worried you might be making the wrong decision? If you’re shopping for a luxury foundation, getting the wrong shade match can be an expensive mistake. “Daylight allows you to see the real texture and color of the product on your skin.” This is true whether you're buying foundation vs tinted moisturizer vs the lightest skin tint – even sheer bases can look unnatural in the cold light of day if they aren't well matched. “If you have the opportunity to check the foundation shade under daylight then please do,” suggests Ferreira. ![]() It can, therefore, also distort your natural coloring when looking in a mirror – making it hard to see if your new foundation suits you or not. The lighting in shops is designed to drive purchases, making items look brighter and more enticing than they would in other settings. If you’re undecided between two shades, double-check both on the forehead as this is where we tend to have a little more sun exposure. He continues, “The shade that is almost imperceptible on your skin is the right shade for you. “Swatch darkest to lightest from the cheek to the jawline and blend in using fingertips or your best foundation brush.” ![]() “Identify two or three shades in your undertone (most brands have identifiers on the shades with W for warm, C for cool, and N for neutral) that appear closest to your natural skin tone,” advises Dowdall. Hopefully, now you’ve got your undertones sussed you can try different matches within the same family. This is going to be especially true if you apply fake tan, and also during the winter months when exposure to cold temperatures means your hands can be redder than your face. “because the skin on our hands is usually a different tone to the face.” “Most people try foundation on their hand, but it’s always best to try it on the side of the face or even your neck,” explains Ferreira.
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